Sable Saffron Fragrance

I built Sable Saffron’s first website, an online fragrance store. The client supplied the logo and images, and I handled the website from design through to development in WordPress.

Finding the right scent

The goal was to help people find the fragrance they wanted quickly. Some shoppers arrive knowing the name. Others have an occasion, a season, or a type of scent in mind. The store needed to make room for both.

More ways to browse

I organised the store around scent families, occasions, seasons, and moods, alongside product search. Shoppers can look for a familiar name or start with something like a fresh summer scent, then choose their preferred size on the product page.

After launch

After the website launched, more customers started coming to the business. Sable Saffron now had a place where people could explore the collection and find a fragrance in their own way.